27 August 2008 may prove to be a pivotal point in mankind’s war against the much-feared bird flu pandemic. On that day, Sharp Corporation unveiled its latest technological weapon against the unseen enemy! Incorporated in its ionic air purifier, the Plasmacluster Ion Technology (more on this in a later post) has just been scientifically proven to be 99.9% effective in destroying the bird flu virus known as H5N1.

As we have been constantly reminded by the press, bird flu is the prime suspect to cause mankind’s next pandemic. Pandemic does not just sound terrifying. It is. That’s when a deadly virus turns totally global, in a very negative sense. It boggles my mind that the 1918 Spanish Flu may have killed 50 million people on earth! That deadly killer flu was confirmed on 5 October 2005 by the World Health Organization (WHO) to be caused by H1N1, a bird flu virus.

Do I have your attention now? Is it time to PANIC?

Not quite, not yet anyway. Statistically, as recorded by WHO as at 10 Sep 2008, “only” 245 people have died from the H5N1 virus. This is since 1996 when the virus first surfaced in China. So what’s the fuss? The greatest nightmare for scientists monitoring the bird flu virus is to see it attain human-to-human transmission capability. There has been only one probable case of human-to-human transmission recorded in Thailand in September 2004. If indeed the much-feared virus mutation takes place, you can expect pandemonium on a global scale.

Countries are conscientiously preparing for the worse (more on this in a later post). At our individual level, we should start doing some homework too.

Ok, so what has the Sharp ionic air purifier to do with all this. Is it not just another ionic air purifier? Yes, it’s ordinary in that it takes care of the usual stuff that we look for in an air purifier – dust, dirt, smoke, dander, pollen, cuisine and pet odours, pollutants, allergens etc. But if we can get protection from all these and more in one ionic air purifier, especially one that is a tested defense shield against a potentially deadly virus, why not? With Sharp’s Plasmacluster Ion Air Purifier, that is exactly what is promised.

The next obvious question for the value-conscious, would be “yes, that makes a whole lot of sense but at what cost”? Per Sharp, not a penny more! Sharp contends that it is cheaper than any other competing ionic air purifier when measured over 5 years. Great value for our hard-earned money! But, how is this possible in this nothing-is-for-free world?

Yes, its possible, claims Sharp. For instance, in its Plasmacluster Ionic Air Purifier Model FP-N40CX, Sharp contends that it is undoubtedly better value for money as there is no filter replacement costs for the first 5 years. At US$399, the Sharp model compares favourably against a typical competitor’s ionic air purifier that may cost US$160 upfront but over 5 years cost a total of US$560 due to annual filter replacement costs of US$100 each.

I would greatly appreciate any feedback on both sets of numbers above. Please drop me a note if you have actual experience.

In the meantime, I will study the Sharp Plasmacluster Ion Technology more closely. The time to research is now, while bird flu is still not quite at pandemic proportions.

Don’t procrastinate. Believe me, I have seen it. Like a horror movie, pandemic fears spread across Asia for months. People shunned crowded places like shopping centres, some stayed away from work, others became unofficial health “authorities” passing decrees on hygiene standards. Anyone who sneezed in public without a N95 face mask found himself standing alone in a split second. In case you have not heard, the year was 2003. The SARS (severe acute respiratory syndrome) virus originated in Asia and infected 8,096 people around the world, resulting in 774 fatalities. As always, being prepared is half the battle won.

Watch this space as we track exciting developments in our pursuit of safe, pure and clean air with nothing more than an ionic air purifier.

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This entry was posted on Monday, February 16th, 2009 at 6:01 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.